British Rate and Data

/ˌbrɪtɪʃ ˌreɪt ən 'deɪtə/
a regular publication which lists British newspapers and magazines, giving all relevant information about their circulation, rates, frequency and other advertising services offered
You should consult BRAD first to find the most suitable newspaper to carry our advertising.
Abbr BRAD
(NOTE: the comparable American publication is Standard Rate and Data Service)

Marketing dictionary in english. 2015.

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